Age of Sigmar, a new world, new heros and old Gods.
“40K has Space Marines, Warhammer had…?” – Migs, Iron Sleet blog.
The Space Marine is the icon of Warhammer 40.000. Until Age of Sigmar, Warhammer Fantasy has not had any that identifies the game. Now Games Workshop has Stormcast Eternal, and it will became a icon.
Now that the figures size are bigger, bussiness who sell bits need to create bigger products too. Squared bases are a new challenger for companies like Microart.
Games Workshop wants to create a new sing of identify for all the races, with unique names and characteristics.
Games Workshop wants protect his intellectual property. For that reason is very important to them reinforcer their trade mark and be different of competitors.